By Christie Welch, Direct Agricultural Marketing Specialist
The Direct Agricultural Marketing team collaborated with the OSU South Centers Business Development Network to present a train-the-trainer Maps & Apps workshop to Ohio Small Business Development Centers Business Counselors. This hands-on training provided information on how different consumers use mobile devices and obtain information, as well as shared best practices for small businesses to effectively communicate with their target customers.
This six-hour workshop was held at the Nationwide and Ohio Farm Bureau 4-H Center on main campus. Participants in the training increased their knowledge of common maps and applications commonly used on mobile devices. Training topics included: How Customers Find & View Your Business on Mobile Devices, How Consumers Use Social Media, and How Consumers Utilize and Access Apps, GPS, and gadgets. In addition, participants were provided with the power point presentation and workbook so they can use the Maps & Apps program with their small business clients around the state.
As a result of the positive feedback received, the DM team will be presenting Maps & Apps at the statewide Ohio Small Business Development Centers annual conference. The annual conference provides professional development for Ohio’s small business development specialists.
Team members delivering the training are: Rob Leeds, County Director & ANR Educator Delaware County; Jacci Smith, Program Coordinator Ag/4-H Youth Development Delaware County; Mary Griffith, ANR Educator Madison County; Eric Barrett County Director & ANR Educator Mahoning County; and Christie Welch, Direct Marketing Program Director.
The Small Business Development Centers of Ohio program is partially funded by the Ohio Development Services Agency and the U.S. Small Business Administration. The Ohio SBDC fosters a strong climate for small business growth with many local community partners, including colleges and universities, economic development agencies, chambers of commerce, and other community organizations. The statewide network offers a wide range of services to Ohio’s small businesses.
To learn more about the OSU Direct Ag Marketing program visit: www.southcenters.osu.edu/marketing.
To learn more about the OSU South Centers Business Development Network visit: www.southcenters.osu.edu/business
To learn more about the Ohio SBDC visit: https://www.development.ohio.gov/bs/bs_sbdc.htm.