Aquaculture Marketing & Processing Workshop
Are you a fish producer or thinking about growing fish or starting an aquaponics business? If so, this workshop is for you. Learn how to sell what you produce and develop marketing strategies that are the right fit for your business. Sessions will be taught by industry experts from the region.
Friday-Saturday, May 15-16, 2015
Ohio State University South Centers
1864 Shyville Road, Piketon, OH 45661
Cost: $35 OAA Members
$50 Non-members
Participants must register online in advance at http://go.osu.edu/AquaMarketing
Once you register online, mail your payment to the OAA or call the office at 614-604-8823 to pay via credit card. Please leave a message if you get our voice mail as the office is staffed on a part-time basis. Get complete payment details on the registration form.
Deadline to register is Monday, May 4, 2015
Limited to first 50 paid participants
To download a printable agenda click here.
Friday Agenda
8:30 Registration
9:00 Ready to Harvest My First Crop of Fish… “Where will I sell them now?”
9:30 Making Wise Decisions When Direct Marketing Your Aquaculture Products
10:00 Promoting Seafood Products – A Farmer’s Perspective
10:30 Break
10:45 Regulations and Permitting of Aquaculture Products
11:15 Seafood Safety Considerations
12:00 Lunch (provided)
1:00 Health Benefits of Seafood, Contaminant Issues
1:30 Know Your Competition – A Farmer’s Perspective
2:00 The Four P’s in Marketing: Product, Price, Promotion, and Place
2:30 Why Do I Need a Marketing Plan in my Business?
3:00 Break
3:15 Considerations when Processing Fish: My True Story
3:45 Wrap-Up/Adjourn
Saturday Agenda
8:30 Registration
9:00 Develop your HACCP Manual and Implementation
10:00 Break
10:15 Biosecurity for Aquaculture Operations
12:00 Lunch (provided)
1:00 Biosecurity for Aquaculture Operations Tour
4:00 Adjourn