By Christie Welch, Direct Marketing Specialist
The Ohio Direct Agricultural Marketing Team is a group of OSU Extension Educators and specialists along with personnel from partnering organizations that provided education and assistance to Ohio’s agricultural producers. The team provides this assistance in a variety of ways.
• We offer a no-cost monthly webinar series on a variety of topics relating to direct marketing of agricultural products. Interested participants are welcome to join the live webinars and can also view recorded and archived webinars on the team website at: http://southcenters.osu.edu/marketing/direct-marketing-webinars. The schedule for the remaining 2016 webinars can be found on page 8.
• The team provides a variety of direct marketing presentations throughout Ohio at many workshops, conferences, and farm tours such as the Ohio Produce Growers and Marketers Association (OPGMA) Annual Congress and Summer Tour, the Ohio Ecological Food and Farm Association Annual Conference, Small Farm College, and at many additional events.
• We provide technical assistance to groups and individual agricultural producers to assist them in evaluating their marketing strategies and learn where they might improve those strategies to increase their profitability.
• The team has a variety of programs that can be offered to assist Ohio’s direct agricultural producers. These programs include; Map & Apps, Market Ready, Ohio Market Maker, and Meet the Buyers.