Webinars

The Direct Marketing Team hosts monthly webinars
 
                     

The Ohio Direct Marketing Team brings you easy access to direct marketing resources thanks to the contributions of numerous collaborators . The Direct Marketing team will be hosting monthly webinars on various topics.  All of the webinars will start at 12 noon and be  FREE!  

Scroll down the page for additional years of webinar topics and recordings.

Special Webinars

Ohio Senate Bill 75

2017 Webinar Topics and Recordings

Jan. 19      Social Media Strategies for Small Farms                                          Ivory Harolow                                          

Feb. 16     Marketing Lessons Learned from the Super Bowl                             Eric Barrett                       

Mar. 16    Marketing Small Ruminants                                                                Tony Nye                                                   

Apr. 20      Are You Still Accepting Cash in a Digital World                                 Eric Barrett                                                     

May 18     Managing Negativity                                                                           Rob Leeds & Jacci Smith                       

June 15     Organic, Naturally Grown, Chemical Free  What do these mean?    Eric Pawlowski & Amalie Lipstrue

Video Recording unaavailable   

July 20 Breaking into Small Retail Sales with my Locally Produced Products     Amanda Osborne & Jacqueline Kowalski 

Aug. 17 Creating Your Customer Profile                                                              TBA                                 

Sept. 21 Marketing Your Farmers' Market                                                           Amanda Osborne & Christie Welch 

Oct. 19 Marketing Milk and Cheese from Your Small Dairy Farm                      TBA                            go.osu.edu/MarketingMilkandCheesefromYourSmallDairyFarm10-2017          

Nov. 16 Getting Market Ready for Wholesale                                                    Tim Wood                           go.osu.edu/GettingMarketReadyforWholesale11-2017

Dec. 21 What Marketing Issues Did You Encounter this Past Season?             DM Team go.osu.edu/WhatMarketingIssuesDidYouEncounterthisPastSeason12-2017

 

                       

2016 Webinar Topics and Recordings

  • Feb. 18   Marketing Trends Learned from the Super Bowl          Eric Barrett & Rob Leeds              
  • Mar. 2    Using All Your Senses in Branding Your Business        Eric Barrett & Rob Leeds            
  • Apr. 21   Enhancing Your Web Presence                                    Melissa Carter                             
  • May 26   Product Recall & Traceability                                        Eric Pawlowski                            
  • June 16  Product Labeling                                                          Emily Adams                                
  • July 21   Celebrate Ohio Local Foods Week                               Heather Neikirk & Patricia Barker   
  • Aug. 18  Produce Auctions   (no recording)                                Brad Bergefurd                            
  • Sept. 15  Pricing Your Products                                                  Megan Leffew                        
  • Oct. 20  Cooperatively Marketing Your Products                        Hannah Scott                                                                                        
  • (note: this recording has a delay, you may move the curser to about 3 min in to recording)
  • Nov. 17  Using Facebook for Your Business                             Duane Rigsby                            
  • (note: this recording has a delay, you may move the curser to about 3 min in to recording)

 

2015 Webinar Topics and Recordings

  • Dec. 17          Evaluating the Marketing Year, by Christie Welch & Eric Barret

 

2014 Webinar Topics and Recordings

  • June 26 -- Farmers Markets(this webinar was not recorded, but you can receive the PowerPoint by emailing welch.183.osu.edu), by Christie Welch, a farmers market specialist at Ohio State University South Centers at Piketon. 
  • July 31 -- Food Hubs, by Tom Snyder, manager of OSU South Center’s Ohio Cooperative Development Center.
  • Sept. 25 -- Marketing Meat, by Mark Mechling, an OSU Extension educator.
  • Dec 5 --   MarketMaker, by Charissa McGlothin, Ohio MarketMaker Coordinator & Brad Bergefurd, Horticulture Specialist & Extension Educator at Ohio State University.
  • Dec 19 --  New Years Resolutions for Direct Marketing(this webinar was not recorded, but you can receive the PowerPoint by emailing welch.183.osu.edu), by Christie Welch, Ohio State University OCDC Specialist