Direct Marketing Research

Direct Marketing Research

Ohio Direct Marketing team members conduct research related to a variety of products, distribution channels, and other marketing topics.  For example, specialty crop research can be found here.

The next Ohio producer sruvey will be conducted this winter. 

Ohio Direct Marketing Survey Research Report - For this study, a 2-page questionnaire was mailed to agricultural producers in Ohio who sold through direct marketing methods in 2008 to better understand the size and scope of their operations; identify their marketing challenges, opportunities and priorities; and to identify the best ways to assist Ohio food producing farmers in more efficient and orderly marketing.
Ohio MarketMaker Survey Report - The primary objective addressed in this study was to better understand the impacts of improved market practices and the level of awareness and involvement in the Ohio MarketMaker program that was launched in March 2008.
Ohio Direct Marketing Case Study Report - This project asked "how" and "why" questions within the real-life marketing situations in Ohio's food chain to identify effective ways to assist Ohio food producing farmers in more efficient and orderly marketing.