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MarketReady is a comprehensive educational program that prepares food producers to sell directly to consumers and wholesale buyers. The Ohio MarketReady Team provides professional education to improve marketing planning and marketing relationships. MarketReady workshops and resources guide producers through the decisions needed for entering various direct marketing channels.

Are you MarketReady?

(Selling directly to Consumers)
- On & off farm markets & farmers' markets
- Community Supported Agriculture (CSA)

(Selling directly to Wholesale Buyers)
- Chefs - restaurants & caterers
- Grocery stores & specialty retailers
- Food service (schools & institutions) & food processors
- Food manufacturers

The MarketReady training is based around best business practices identified by buyers in each type of consumer and wholesale market.

Resources for Entrepreneurs

Recorded Webinar,  View the Webinar

View the MarketReady Wholesale presentation presented January 2012 at the OPGMA Congress

View the MarketReady Consumer presentation presented January 2012 at the OPGMA Congress

Are you MarketReady? (pdf), a PowerPoint presentation presented by Julie Fox at the Illinois Specialty Crops, Agritourism and Organic Conference, January 2011 . Note: Links from this presentation may need to be copied and pasted into your browser. All links were current as of date of presentation. Please contact us if you find a link not working.

The MarketReady program (formerly Retail Ready) was initially developed by the University of Kentucky (Dr. Tim Woods), piloted in cooperation with the Ohio State University Extension/Ohio Direct Marketing Team (Julie Fox) in 2010 and is now expanding through the national MarketMaker network.

Buyer Videos from 2010 Columbus Training

OSU Dining Services
Whole Foods


Resources for Educators

Curriculum resources are on in BuckeyeBox. For access, contact Christie Welch at

Program Summary