Aquaculture Products

Seafood case at retail market

Aquaculture Marketing

Introduction

Marketing aquaculture products directly to consumers or wholesale buyers requires a plan that includes people (customers), products (packing, labeling and pricing), places (distribution), promotion and a process that fits with resource and risk management.

Ohio Aquaculture Industry Analysis

Aquaculture Marketing Resources

A Guide to Marketing for Small-Scale Aquaculture Producers, Marketing Aquaculture Products, Food Industry MarketMaker

AgMRC Aquaculture Marketing Resources

An Assessment of Ethnic Market Opportunities for Indiana Farm‐Raised Fish, Purdue University

Direct Marketing Strategies, The rise of community supported fishery programs, Marine Policy

Is Aquatic Farming For You? Northeast Regional Aquaculture Center

Making Wise Choices When Direct Marketing Your Aquaculture Products, Illinois/Indiana Sea Grant Program

Marketing Farmed Fish in Ohio, Ohio State University Extension

Marketing Management for Aquaculture, Connecticut Sea Grant

Marketing Options for Small Aquaculture Producers, Alabama Cooperative Extension Services

Aquaculture MarketReady Overview Presentation, Dr. Julie Fox and Eric Barrett, OSU Extension

Ohio Center for Aquaculture Research and Development

Processing and Marketing Aquaculture Products on a Small Scale, Kentucky State University Fact Sheet

Selling Aquaculture Products at Farmers' Markets in Ohio, Dr. Laura Tiu, Ohio State University Extension

Ten Tips to Help you Eat More Seafood, USDA

Resources from Aquaculture Boot Camp Marketing Sessions, August 2013, Kentucky State University

Improving Market Access for Small-Scale Seafood Producers, Richard Bryant, Kentucky State University

Marketing Aquaculture Products, Dr. Julie Fox, OSU Extension  Learn effective marketing strategies for selling aquaculture products in Ohio.

Marketing of Farm-raised Largemouth Bass, Richard Bryant, Kentucky State University

Marketing of Small Scale Aquaculture Products in Kentucky, Richard Bryant, Kentucky State University

Selling Successfully to Retailers, Angela Caporelli

Tips for Selling Fish & Shrimp at Farmers Markets and Restaurants, Angela Caporelli

 

More resources are available at the Aquaculture Boot Camp website.