Signage & Merchandising

Signage & Merchandising

Producers can use three types of signs to hep guide buyers. These include 'way finding' signs to provide directions, 'on premises' signs to inform and educate, and point of purchase signs (POP) to prompt purchasing decisions.  These signs, and multi-sensory merchandising can act like a 'silent salesperson' for producers selling in retail environments.

 

Resources for Entrepreneurs

 

Resources for Educators