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College of Food, Agricultural, and Environmental Sciences



Marketing Communications

To create awareness of a business, a new product, or a special event, producers can invest in public relations or targeted communications to gain attention from the specific group they are interested in reaching.

To create a trial experience, producers can offer taste testings, coupons, or other special offers to deliver an experience that is so positive, it leads to purchase.

To secure new customers, producers should focus on closing the sale.  Once they become regular customers, producers can explore ways to build and reward loyalty.


Resources for Entrepreneurs


Resources for Educators