Marketing aquaculture products directly to consumers or wholesale buyers requires a plan that includes people (customers), products (packing, labeling and pricing), places (distribution), promotion and a process that fits with resource and risk management.
Aquaculture Marketing Resources
A Guide to Marketing for Small-Scale Aquaculture Producers, Marketing Aquaculture Products, Food Industry MarketMaker
An Assessment of Ethnic Market Opportunities for Indiana Farm‐Raised Fish, Purdue University
Is Aquatic Farming For You? Northeast Regional Aquaculture Center
Making Wise Choices When Direct Marketing Your Aquaculture Products, Illinois/Indiana Sea Grant Program
Marketing Farmed Fish in Ohio, Ohio State University Extension
Marketing Management for Aquaculture, Connecticut Sea Grant
Marketing Options for Small Aquaculture Producers, Alabama Cooperative Extension Services
Aquaculture MarketReady Overview Presentation, Dr. Julie Fox and Eric Barrett, OSU Extension
Processing and Marketing Aquaculture Products on a Small Scale, Kentucky State University Fact Sheet
Selling Aquaculture Products at Farmers' Markets in Ohio, Dr. Laura Tiu, Ohio State University Extension
Resources from Aquaculture Boot Camp Marketing Sessions, August 2013, Kentucky State University
Improving Market Access for Small-Scale Seafood Producers, Richard Bryant, Kentucky State University
Marketing Aquaculture Products, Dr. Julie Fox, OSU Extension Learn effective marketing strategies for selling aquaculture products in Ohio.
Marketing of Farm-raised Largemouth Bass, Richard Bryant, Kentucky State University
Marketing of Small Scale Aquaculture Products in Kentucky, Richard Bryant, Kentucky State University
Selling Successfully to Retailers, Angela Caporelli
Tips for Selling Fish & Shrimp at Farmers Markets and Restaurants, Angela Caporelli
More resources are available at the Aquaculture Boot Camp website.