Device Ready: Managing Your On-line Presence

Device Ready:  Managing Your On-line Presence

How the world communicates is changing (Cornelisse, Hyde, Raines, Kelley, Ollendyke, & Remcheck, 2011). With an increasing number of consumers using smartphones, tablets and other mobile devices to find and interact with local businesses (Forrester Research, 2013, Gartner, 2012, Pew Research, 2013), Ohio State University Extension developed a new curriculum aimed at improving market access for food and farm entrepreneurs.

The Device Ready program helps entrepreneurs learn how they can gain a degree of control with their owned, earned, and paid online presence. See how consumers:

  • Find your business online
  • View your business on mobile devices
  • Use social media to access your content and special offers, as well as to post comments, photos, videos, reviews, and location-based check-ins
  • Utilize apps and GPS devices to find and navigate to your business
  • Access the latest apps and gadgets

Resources for Entrepreneurs

Device Ready Case Studies

Device Ready Fact Sheet

Device Ready: Recorded Webinars:

Device Ready Workbook - email your name and business name to Charissa Gardner to request a workbook

Device Ready External Links

Resources for Researchers and Educators

Curriculum resources are on in BuckeyeBox. For access, contact Program Director, Rob Leeds

Journal of Extension article with resource links - article accepted, publication date pending

2013 Pilot Project Report

Poster from Galaxy, the 2013 National Extension Conference

Handout from Galaxy, the 2013 National Extension Conference


Adeel Ahmed, from the University of Minnesota Extension, inspired this program through his work with Digital Roadside Advertising education.

Funding for this project was provided by the North Central Risk Management Education Center, the USDA National Institute of Food and Agriculture. This material is based upon work supported by USDA-NIFA under Award Number 2010-49200-06200