The Ohio Direct Marketing Team brings you easy access to direct marketing resources thanks to the contributions of numerous collaborators . The Direct Marketing team will be hosting monthly webinars on various topics. All of the webinars will start at 12 noon and be FREE!
Scroll down the page for additional years of webinar topics and recordings.
Special Webinars
2021 Thinking Inside the Box: Growing CSA's Across the Tri-State Region Virtual Conference, October 25, 2021
Legal issues to consider if you are thinking about adding a farm stay to your operation
2017 Webinar Topics and Recordings
Jan. 19 Social Media Strategies for Small Farms Ivory Harolow
Feb. 16 Marketing Lessons Learned from the Super Bowl Eric Barrett
Mar. 16 Marketing Small Ruminants Tony Nye
Apr. 20 Are You Still Accepting Cash in a Digital World Eric Barrett
May 18 Managing Negativity Rob Leeds & Jacci Smith
June 15 Organic, Naturally Grown, Chemical Free What do these mean? Eric Pawlowski & Amalie Lipstrue
Video Recording unaavailable
July 20 Breaking into Small Retail Sales with my Locally Produced Products Amanda Osborne & Jacqueline Kowalski
Aug. 17 Creating Your Customer Profile TBA
Sept. 21 Marketing Your Farmers' Market Amanda Osborne & Christie Welch
Oct. 19 Marketing Milk and Cheese from Your Small Dairy Farm TBA
Nov. 16 Getting Market Ready for Wholesale Tim Wood
Dec. 21 What Marketing Issues Did You Encounter this Past Season? DM Team
2016 Webinar Topics and Recordings
- Feb. 18 Marketing Trends Learned from the Super Bowl Eric Barrett & Rob Leeds
- Mar. 2 Using All Your Senses in Branding Your Business Eric Barrett & Rob Leeds
- Apr. 21 Enhancing Your Web Presence Melissa Carter
- May 26 Product Recall & Traceability Eric Pawlowski
- June 16 Product Labeling Emily Adams
- July 21 Celebrate Ohio Local Foods Week Heather Neikirk & Patricia Barker
- Aug. 18 Produce Auctions (no recording) Brad Bergefurd
- Sept. 15 Pricing Your Products Megan Leffew
- Oct. 20 Cooperatively Marketing Your Products Hannah Scott
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- Nov. 17 Using Facebook for Your Business Duane Rigsby
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- Dec. 15 Survey Results for Ohio Produce Marketers Direct Marketing Team
2015 Webinar Topics and Recordings
- Jan. 22 Legal Aspects of Direct Marketing, by Peggy Hall.
- Feb. 19 Marketing Lessons from the Super Bowl, by Eric Barrett & Christy Leeds.
- Mar. 19 Good Sampling Practices at Farmers Markets, Emily Adams, Ashley Kulhanek, & Christy Welch.
- Apr. 16 Authenticity in Farmers Markets, by Christie Welch & Eric Barrett.
- May 21 Signage/ Signs to Sell, by Rob Leeds & Eric Barrett.
- June 25 Using Ohio Proud for Your Food and Ag Business, by Lori Panda.
- July 16 Ohio Local Foods-Feeding the Heart of it All, by Heather Neikirk & Patrice Powers-Barker.
- Aug. 20 Dealing with Tough Social Media Issues, by Rob Leeds & Mary Griffith.
- Sept. 17 Using MarketMaker Demographics for Marketing, by Charissa McGlothin & Brad Bergefurd.
- Oct. 15 Marketing Produce From Urban Farms, by Mike Hogan, Brad Bergefurd, Jacqueline Kowalski.
- Nov.19 Food Hubs that are Working in Ohio, by Hannah Scott & Eric Pawlowski
- Dec. 17 Evaluating the Marketing Year, by Christie Welch & Eric Barret
2014 Webinar Topics and Recordings
- January 30--Agritourism and Emergency Management, by Eric Barrett
- February 27 -- Direct Marketing Trends, by Mike Hogan.
- March 27 -- MarketReady, Selling to Schools, by Mike Hogan.
- April 24 -- Maps & Apps, Mobile Media Marketing, by Rob Leeds, an OSU Extension educator.
- May 29 -- Aquaponics Production and Marketing, by Brad Bergefurd, Horticulture Specialist & Extension Educator at Ohio State University, South Centers
- June 26 -- Farmers Markets(this webinar was not recorded, but you can receive the PowerPoint by emailing welch.183.osu.edu), by Christie Welch, a farmers market specialist at Ohio State University South Centers at Piketon.
- July 31 -- Food Hubs, by Tom Snyder, manager of OSU South Center’s Ohio Cooperative Development Center.
- Aug. 28 -- Marketing Hops to Ohio Microbreweries, by Brad Bergefurd Horticulture Specialist & Extension Educator at Ohio State University.
- Sept. 25 -- Marketing Meat, by Mark Mechling, an OSU Extension educator.
- Oct. 30 -- Value-added Food Production and Marketing, by Emily Adams, an OSU Extension educator.
- Dec 5 -- MarketMaker, by Charissa McGlothin, Ohio MarketMaker Coordinator & Brad Bergefurd, Horticulture Specialist & Extension Educator at Ohio State University.
- Dec 19 -- New Years Resolutions for Direct Marketing(this webinar was not recorded, but you can receive the PowerPoint by emailing welch.183.osu.edu), by Christie Welch, Ohio State University OCDC Specialist