AgritourismReady – As the number of farms in Ohio that offer on-farm experiences for consumers has increased, the Direct Marketing Team has developed a curriculum focused in seven units, comprised of chapters specific to risk management and addressing potential emergencies. Chapters within each unit strive to educate the farm management team to develop their emergency plan, including the details needed to print a detailed emergency preparedness plan for use in their business. AgritourismReady aims to increase the overall emergency preparedness capacity of agritourism and direct marketing enterprises, which in turn increases the preparedness of the communities in which they exist.
In addition to the curriculum, we hold an annual AgritourismReady conference to allow for peer-to-peer learning, gain updated information from industry experts, and learn about trends happening in agritourism across the country.