Woman in kitchen

A Marketing Plan

Developing a written marketing plan usually begins with a situation analysis (Cooper, 2000), and determining how to manage resources and risks. If you're looking for financing, most potential funders wish to see a complete business plan (Mason & Stark, 2004). Other good reasons to create a plan include giving your business a competitive advantage by being prepared for contingencies (Honig, 2004).

  • Resource Management
  • Risk Management
  • Marketing & business plan/management (Goals, Milestones, Budget, Calendar)

Resources for Entrepreneurs

Interactive Business Plan (Microsoft Word document)

Financial Spreadsheet (Excel spreadsheet)

Business Planning Video, Brad Bapst

Resources for Educators