Direct Marketing

  1. Monday, March 25, 2019

    Location: 

    Maize Valley Winery,  6193 Edison Street NE, Hartville, Ohio 44632

    Details: 

    Join us to network with your peers from around the state and learn about the latest Agritourism trends and topics. The event will be hosted by Bill and Michelle Bakan at their Maize Valley Market and Winery.  Maize Valley offers a Winery, Craft Brewery, Farm Market, and Family Fun Zone. Tours of the farm will be offered as one of our education sessions.

  2. Farmer delivering produce to chef

    People/Customers

    Ohio producers sell to a variety of people, including selling directly to consumers and to wholesale buyers. 

    Marketing is everything from a customers’ point of view (Drucker, 1954).

    This section of the Ohio Direct Marketing website prepares producers to better understand how various customers think about purchasing food and agriculture products.

    Relationship Marketing

  3. People at downtown festival
    Place

    Ohio producers sell products through many distibution systems. For example, wholesale deliveries and direct-to-consumer channels such as  on and off-farm retail markets, farmers' markets, Community Supported Agiculture (CSA), and Internet sales.  Effective distribution can become a marketing advantage.

  4. Woman in kitchen
    A Marketing Plan

    Developing a written marketing plan usually begins with a situation analysis (Cooper, 2000), and determining how to manage resources and risks. If you're looking for financing, most potential funders wish to see a complete business plan (Mason & Stark, 2004). Other good reasons to create a plan include giving your business a competitive advantage by being prepared for contingencies (Honig, 2004).

  5. People looking at wine barrels

    Product

    An increasing demand for a variety of Ohio food and agriculture products provides opportunities for producers. Producers add value through:

  6. Picture of barn and peach tree

    Unique characteristics make Ohio an attractive place to "Go Direct"

    Ohio is rich in diversity with a lakefront region to the north; rural Appalachian and Amish communities; and dynamic metropolitan areas throughout the state.

    Ohio has a unique proximity of metropolitan and micropolitan areas, which presents unique opportunities for rural-urban interaction.

    According to the Census of Agriculture (2015), Ohio ranks in the top ten states for direct-to-consumer food marketing sales.

  7. DATE:  November 11th & 12th, 2019 (attendees are expected to attend both days) 

    TIME:8:30 A.M. ~ 4:30 P.M. (both days)

    COST: $100.00  1st person from a farmers market   $75.00 for second person (from same farmers market)  NOTE: Networkimg Reception will be an additional charge

    LOCATION:  OSU Extension Franklin County

    The Waterman Agricultural and Natural Resources Laboratory

    The Ohio State University

Whether you are in the exploration stage or ready to grow an existing venture, this website provides the connections you need for your business. The Ohio Direct Marketing Team brings you easy access to direct marketing resources thanks to the contributions of numerous collaborators . Great things are happening in Ohio. Be a part of Ohio's # 1 industry - food and agriculture.