By assisting farmers and other agripreneurs to retain a higher share
of consumer expenditures, direct marketing of agricultural products and
services has proved to be a profitable alternative. During 2006, more
than 600 attendees participated in the Ohio Direct Agricultural
Marketing conference. More than 90 percent of these participants
reported that the information presented would likely be used as part of
their business strategy in the future. In addition, more than 400
producers and educators improved their knowledge by participating in
direct marketing presentations at local, state, regional, and national
events.
